Stressed about making sure you make money, while still running your business? Yea, most entrepreneurs run into this problem; it’s a cash flow problem. You can’t seem to make enough money to pay the bills, and all the money you are making is going right back into buying supplies for your business or maybe break even.
The fact is, as your business is starting out and gradually growing, things are inconsistent. Remember, you’re still trying to make your mark in your industry or field; so it’ll take some time…maybe a lot of time! What you need here is PATIENCE!
But most entrepreneurs don’t have that time! If you don’t make money this month, the bills are still coming! And that’s a major and often consistent pattern among first time entrepreneurs. Without leverage of time to the necessity for immediate cash flow, you can’t think straight…so you’ll begin to do anything to make a sale and get some cash in. This is why small businesses will under sell their service or product, because they need to make the sale…and people (some) can smell that urgency!
So what’s the solution?
Frankly, I can only tell you what I’ve been able to do from my experience. It did take me a while to understand the importance of cash flow; the cash you have left after all expenses and the cost of your product is accounted for.
Those are 3 simple, but hard pills to swallow as an entrepreneur. As they say, if it were easy everyone would be doing it. So don’t complain, we all have to go through this shit; and it is the test you must take to get the rewards so many people wish for; run a successful business.
The question is how bad do you believe in it? How bad you want it? Are you willing to make some indefinite sacrifices; be broke for a while? I can’t answer that for you. But the common denominator among all successful entrepreneurs that go through this is; if you want it bad enough, you will always find a way!